My Role
As part of the Social Global Team, I lead the Social Content Strategy for Wellhub’s social channels in Brazil, develop compelling and creative copy, and manage Influencer projects for Brazil.
What I did
Social Creative Strategy & Planning
Copywriting & Content localization
Scriptwriting & Recordings support
Global Influencer Marketing
Social Organic Content for our Rebranding
For the Rebrand, I idealized some organic content that made sense for the Brazil market:What is Wellhub
A sequence of people being interviewed in the street giving their opinion on what Wellhub might be by name alone
How to say Wellhub
Because it’s in English and considering the reality of how many people speak English here, we decided to make content focused on pronunciation.
Wellhub Reminder
Content that reinforces the change, recognizing the need for time for people to get used to it.
Social Always On
Frequent content that reinforces our brand positioning and is divided between audiences: B2B/B2P (LinkedIn) and B2C (Instagram).Series
Different content series that reinforce our brand messages.
Partners
Content created in collaboration to promote our partners.
Clients
Content focused on client stories to grow our base.